A global marketing and creative leader with 20+ years of experience building brands, driving market expansion, and leading high-performance teams across the commercial fitness, wellness, and consumer products sectors. Recognized for combining creative vision with strategic business acumen to deliver measurable results in brand growth, product adoption, and market influence.

Currently serving as Director of Global Marketing at Core Health & Fitness, where I oversee five world-class fitness brands in 100+ countries. I partner with the executive team to align marketing, sales, and product priorities, orchestrate global product launches, and expand brand influence on the industry’s largest stages, including FIBO, Beyond Activ, and HFA.

Known for a human-first marketing philosophy that builds trust, strengthens customer relationships, and drives sustainable growth, with a track record of global strategy, executive alignment, and thought leadership.